Building resilience in the community through Happy to Chat透過快樂聊天建立社群韌性

【Event Record／活動紀錄】

fb link / 臉書連結: 【2024 Resilience Webinar Series】

This presentation explores the Happy to Chat initiative's role in fostering community resilience. Through real-life examples and research insights developed in the UK, it delves into how simple acts of conversation can strengthen social connections, enhance well-being, and empower communities to overcome challenges together.

本演講探討「快樂聊天」增強社群韌性方面的作用。透過英國現實生活案例和研究見解，講者將深入探討簡單的對話行為如何加強社會連結、增進福祉並幫助社區共同克服挑戰。

【About Speaker／講者簡介】

Dorothy A. Yen is Professor of Marketing at Brunel Business School, Brunel University London. Her research centres on the convergence of well-being and conscientious consumption practices, embodying her vision of a world where individuals coexist in harmony, thriving through cooperation, all while preserving the environment and transcending cultural, ethnic, and ideological boundaries.

Dorothy A. Yen是倫敦布魯內爾大學商學院的行銷學教授。她的研究關注於福祉與良心消費實踐的結合，體現了她對世界的願景：個人和諧共處，透過合作繁榮發展，同時保護環境並超越文化、種族和意識形態界限。

Passionate about promoting social inclusion in societies and communities, Dorothy's research is inherently interdisciplinary, and she actively collaborates with charitable organizations, businesses, and policymakers. By bridging the divide between academia and practical application, she strives to translate her research findings into tangible strategies that effect meaningful change. Her work is prominently featured in reputable publications including the British Journal of Management, Annals of Tourism Research, International Marketing Review, Industrial Marketing Management, Journal of Business Research, among others.

Dorothy教授熱衷於促進社會和社區的社會包容，她的研究本質上是跨學科的，同時積極與慈善組織、企業和政策制定者合作。透過弭平學術界和實際應用之間的鴻溝，將研究成果轉化為切實的策略，以實現有意義的改變。她的作品在《British Journal of Management》、《Annals of Tourism Research》、《International Marketing Review》、《Industrial Marketing Management》、《Journal of Business Management》等知名刊物中佔有突出地位。